• General Electric
  • $164,410.00 -164,410.00/year*
  • Folsom, CA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 2304 E Bidwell St

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Role Summary:
Product Marketing Manager, Cardiology IT develops a regional product/portfolio strategy including product
positioning, market segmentation and targeting, and installed base retention. Responsible for
generating growth for Cardiovascular IT solutions in US and Canada through demand creation and
funnel acceleration in partnership with Field Marketing; and supporting future product planning by
identifying market trends, relevant buying centers and personas, and customer needs.

Essential Responsibilities:
  • Analyzes win/loss & competitive insight on product portfolios at regional level; feedback to
    global product; recommend and develop marketing programs to adjust product positioning and
    improve win rate
  • Collaborates with commercial leadership and global marketing to develop the region market
    and orders forecast
  • Ensures regional marketing plans & execution are aligned with global marketing plan (value
    proposition, positioning, marketing mix, etc.) to grow orders and share
  • Provides region input to business cases for products/upgrades that are at concept stage,
    works with Global Product Marketing and Management to develop and test new product ideas
  • Employs clinical and industry trend analysis, and market share and competitive analysis
    relevant to a product / portfolio. Conducts in-depth research to define customer problem
    statement, success metrics, clinical and economic needs, buying cycles, and personas to support
    development of global Market Requirements Document (MRD)
  • Validate global value proposition and messaging and adapt for regional use
  • Prioritize and map global customer segments and work with Field Marketing on demand
    creation activities to achieve New Product Introduction (NPI) success and business objectives
  • Develop and support Cardiovascular IT solution/product-specific KOLs (Key Opinion Leaders)
    and advisory boards.
  • Develop regional thought leadership and marketing, advertising and promotion strategy in
    support of demand creation and funnel acceleration activities and in alignment with global strategy
  • Adapt global marketing assets (including sales tools) to ensure that the region commercial
    organization has the right tools to position and sell product configurations / solution portfolio
    effectively. Train direct / indirect sales channels
  • Identify and establish reference and show sites, working with Commercial Leadership. Develop
    programs to gather regional evidence of customer success and outcomes, early adopters, show
    sites, and clinical evidence where appropriate

    Qualifications/Requirements:

    Basic Qualifications:

  • Bachelors Degree in Marketing, Business Administration or equivalent experience
  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
  • Minimum 3 years of experience in cardiovascular and software industry

    Eligibility Requirements:

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
  • Must be willing to travel
  • Preference for someone to work out of the Chicago office

    Desired Characteristics:
  • MBA or Masters degree in Marketing, Business Administration or related field
  • 10+ years experience in marketing, product marketing or related field
  • Cardiovascular IT expertise
  • Deep marketing expertise in market & customer insights, product commercialization and
    branding
  • Innovation ability to develop new ideas through collaboration and execute on creative ideas
  • Influencing skills ability to motivate individuals and demonstrate organizational influence
  • Healthcare product/industry expertise
  • Leadership skills to lead teams and shape/lead growth vision and marketing strategy
  • Team oriented ability to motivate and work well with diverse, cross-functional teams
  • Excellent oral and written communications skills
  • Strong analytical and process skills

    #DTR




  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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